Website Development & Design
Website design is one of the most searched keywords when it comes to development of websites however the components that make up design should be determined by answering this one question. Where is the traffic (your customers) going to come from? This question should be answered before proceeding. Traffic will either come from:
- SEO
- Paid Advertising
- Social Media
- A combination of any or all of the above
Almost every website will benefit from being listed in Google search results which means that SEO will form part of the marketing plan and the website will need to be developed accordingly. Only in an instance when 100% of traffic is to come from sources other than organic Google searches will on-page SEO not be required.
Unfortunately, the majority of website developers and alarmingly SEO professionals do not understand the need for, or the intricacies of, building a website to rank on Google.
Many website owners become fixated on certain features or layouts such as scrolling header images on a page (Google now doesn’t like this feature). Website development companies are generally happy to accommodate client requests without providing advice based on sound knowledge of the Google algorithm and how that plays into ranking online. Additionally, developers like to wow clients with fancy looking websites with all the bells and whistles and produce designs that are extremely impressive.
To find out more about designing a website for your business or for help in understanding why your website doesn’t seem to rank well, contact us and we will be pleased to audit your website and provide you with guidelines for correcting errors.